American Watch

Create your Watch — Create your Brand.

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Los Angeles, California Since 1988

For over 25 years we’ve been passionately making corporate logo and branded adventure watches in our own 15,000 square foot, free standing building in the heart of downtown Los Angeles.Every piece is designed with the vision of our customers in mind. Most models are hand-crafted in-house. We live life fast…and to the fullest, so every watch is must be made from the highest quality materials and built to last a lifetime. You can only get this quality when the people care about the project and the customers we service.

Build in la


American Watch Co. can exceed expectations in quality and quantity.  With our vast network of suppliers and parts manufacturers, both domestically and internationally, (including our own satellite office in Shenzhen China) Whether Swiss, Japanese American; automatic or quartz; price-centric, quality-centric or proprietary, American Watch has the know-how to make your project happen. Most watch assemblies and printed dial treatments happen right here in Down Town Los Angeles. We invite you to come and see our processes.

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The words designed in the USA is synonymous with authority, precision, and quality.  The added value of our engineering department located downtown Los Angeles, the central hub for the watch and jewelry industries, allows us to pull from the best resources possible.

Our design team set a high standard of excellence in everything they do.  As a result, our reputation for proprietary watch movements, unique watch cases and bracelets have earned patents for engineered designs never before seen in the watch industry.

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With over 45 years of experience within the watch and jewelry industry and a network of designers from the Millennial generation, American Watch Co. has a unique understanding of past, present and future market trends.We do not believe in “cookie-cutter” projects where we “slap” your logo on an existing design. We start each project from scratch, designing and creating your own unique collection empathetic to your market position and marketing goals.

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Branded Marketing

Our services are not limited to design and manufacturing.  What sets American Watch Co. apart is our turnkey marketing services; from the design and manufacturing of your product’s packaging and displays, to the branding and marketing of your organization or product extension.  We know how to put the finishing touches on your project.

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After Sales Service:

Working within the watch industry is a unique business. We offer a combination of fulfillment solutions and shipping services as well as the after sales experience & service needed for your customers. From warehousing, returns processing, and direct-to-customer fulfillment, we’ll have the know-how, technologies, and techniques, (Including EDI) to make your brand watch offering efficient and profitable while allowing you and your team to concentrate on your core business.

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Thank you for the prompt service with the retirementwatch. It is absolutely beautiful ! I will highly recommend you to anyone.

Stephen Arnold

Energy services Group

Just wanted totake a moment to "Thank You."  We received our three watchesthat were ordered and they are beautiful.  This is the second order wehave placed with your company within the last three years and have beenextremely happy with the custom watches we have received.

​Leslie Travis

Top Flight Gymnastics

Thank you for your efficient customer service. You make me look good! The HR folks look forward to receiving the watch in time to give as a retirement gift. You’re the best!

  Denise Duplain


Our Watches in the Best Platforms

create your brand

Consolidate Your Company

watches sold annually

1.2 Bilion

Even with the advent of technology and smart phones, watches have yet to go out-of-style.  In fact, watches are ever more in-style. Brand extensions into watches can be both image enhancing and profitable.

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