Quality & Customer Loyalty
One essential step is to identify extension product categories where a new entry will benefit from and contribute to the brand value. A watch brand extension, when produced correctly, will appeal to a new group of consumers while building on the brand equity and following you already have.
A watch is like no other. Watches are in a category of its own in that; It can be worn every day, under any circumstance, in any climate, has no seasonality and everyone can use one. Your loyal brand consumer will have positive brand reinforcement at a minimum of 20-times per day as they read the time on their watch.
Even with the advent of technology and smartphones, watches have yet to go out-of-style. Watches have never been more in-style than now. Brand extensions into watches can be both images enhancing and profitable. We are watchmaking experts who can create a boutique watch collection focused on your brand equity and value.
American Watch works closely with your organization to understand your mission, values, and market positioning. We will create a quality watch collection to complement your brand and marketing objectives.