Marketing

We Know What You Need; Before You do.

Value proposition

Merchandising

Unless you intend to be a one-hit-wonder, a key element to consider is to fully merchandise your timepiece category for your client base.  Whether your selling direct to consumer or through retailers, the success of your watch program will be related to the future development of your watch category.  Since you will be defining your brand by this timepiece, you will need to consider what the expansion of the category will look-like in the near future and plan for success and expansion! Therefore, you need to consider:

Various materials, colors

Design for seasonality (especially if it's a fashion watch)

Different price options to test price sensitivity

Offering unique case model options - however related to your reason for being design.

You will need to develop a core/basic line offering.

Our services are not limited to design and manufacturing.

American Watch will establish, determine, and forecast core collections and accurate trends to continuously maximize current and future business trends.

Value proposition

Packaging - Displays

Great packaging is especially significant for a watch product because it can have a direct impact on sales and a company's overall appeal. American Watch will identify industry trends and suggest packaging design and styles.  In collaboration with you, our design team will help lead the development team and direction of current and new packaging ideas to maximize the business opportunity by:

Know the timepiece demographic

We know how to make cheap look chic

We make the package part of the experience

Consider eco-friendly designs and materials

Personalize your packaging when possible

Management

Multimedia Production

Today your watch needs a 360 integrated marketing plan spread across your website, social media, digital advertising, out of home, and traditional print media. Not only can we provide you the blueprint, but we can also implement it. Our in-house graphic design team brings your visions to life through images, video and sound. We have several packages we can offer for:

Campaign Strategy

Art Direction

Video & Photography

Print Production

Media Buy

Graphic Design

Production Design

Video

Audio

Print Production

Our services are not limited to design and manufacturing.

American Watch will establish, determine, and forecast core collections and accurate trends to continuously maximize current and future business trends.

Digital Marketing

Your consumers are online. If you do it right, digital marketing gives stores instantaneous power. Digital media allows you to target and remarket to qualified consumers/buyers. We understand the web’s best practices to make your digital campaign successful through any digital channel. We can discuss several packages should you need our assistance.

Social Media Management

Display Advertising

Facebook Advertising

Instagram Advertising

YouTube Advertising

SEM / Google AdWords

Email marketing & newsletter

CASE STUDY

Schedule a Time

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Click the link below to schedule a twenty 20-minute exploratory web meeting.

Appointment